Clarify Your Dispensary’s Market Position in 10 Steps
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Clarify Your Dispensary’s Market Position in 10 Steps

A structured 10-module course for dispensary marketers and retail teams to conduct market research, analyze competitors, and refine positioning to drive retention and revenue.

PERSONAL USE LICENSE

This license grants access to one individual only. It is intended for personal use or single-team member training. You may not share login credentials, redistribute course content, or enroll additional users under this license. Access is tied to the email used at purchase. All usage is monitored for compliance. By purchasing, you agree to these terms.

About the Course

Loyalty programs are everywhere but most of them miss the mark.

This course is for cannabis retailers and marketers who want to stop guessing and start building a strategy that actually drives retention. Whether you’re starting from scratch or trying to fix a program that isn’t working,

I’ll walk you through how to assess what you’ve got, study your competition, and build something that fits your brand and your goals.

It’s practical, step-by-step, and designed to help you walk away with a plan you can actually use.

  • Identify what’s working, what’s not, and where the gaps are so you can stop guessing and start optimizing.
  • Learn how to break down other dispensary programs to find what’s actually moving the needle in your market.
  • Design a system that fits your brand, supports your goals, and keeps customers coming back for the right reasons.

FAQ

Who are these courses and toolkits designed for?
Perfect for dispensary owners, marketing managers, budtenders turned marketers, and anyone responsible for driving customer engagement in a cannabis retail environment.
Do I need marketing experience to benefit from your products?
Not at all. Whether you’re brand new to cannabis marketing or refining an existing strategy, each course and toolkit is built to be actionable and adaptable at any level.
How do I access the digital products after purchase?
All products are delivered instantly via email and accessible from your account dashboard. Courses can be streamed anytime, on any device.
Are your products downloadable or hosted online?
Most toolkits, checklists, and planners are downloadable files (PDF, Excel, or Google Sheets). Courses are hosted online with lifetime access once enrolled.
What topics do your courses cover?
We specialize in cannabis-specific marketing strategy: loyalty programs, differentiation, partnerships, customer lifecycle, campaign planning, and compliance-safe messaging.
How long are your courses?
Most mini-courses can be completed in under 60 minutes. Our flagship programs offer 2–3 hours of deep-dive content with templates, case studies, and quizzes.
Can I use these materials for my team or agency clients?
Each product comes with a personal license by default. If you need multi-user or client-facing rights, we offer extended licenses for most digital products.
Do you offer any free downloads or trials?
Yes! We have several free resources including our Loyalty Program Checklist and PLANT IT One Sheeter — no payment required.
What if I need help applying the material to my dispensary?
Reach out via our Contact page to discuss ongoing support.

Course Overview

GENERAL
  • Course Assets Overview – 00:42
INTRODUCTION
  • Welcome – 01:06
  • How to Take This Course – 01:03
  • Loyalty Program Self-Audit – 00:27
  • Baseline | Knowledge Check
  • Baseline | Loyalty Check
  • Key Learning Outcomes
CHAPTER 1 | Define Your Market and Competitors
  • Who Are You Actually Competing With – 01:08
  • Using the Competitor Identification Worksheet – 01:54
  • Your Turn: Map 5 Priority Competitors – 00:24
  • Chapter 1 | Knowledge Check
  • Chapter 1 | Recap
CHAPTER 2 | Join Competitor Loyalty Programs
  • The Loyalty Experience in Action – 00:42
  • How to Secret Shop Like a Marketer – 01:13
  • Using the Loyalty Program Tracking Template – 00:51
  • Your Turn: Shop, Track, Reflect – 01:00
  • Chapter 2 | Knowledge Check
  • Chapter 2 | Recap
CHAPTER 3 | Compare Rewards Structures
  • Why Rewards Structure Matters – 00:50
  • What to Look for in a Rewards Program – 01:02
  • Using the Rewards, Promotion & Discount Tracking Sheet – 00:57
  • Your Turn: Identify & Improve – 00:37
  • Chapter 3 | Knowledge Check
  • Chapter 3 | Recap
CHAPTER 4 | Track Competitor Promotions
  • Why Tracking Promotions Matters – 00:42
  • What to Track (and Why) – 00:59
  • Using the Rewards, Promotion & Discount Tracking Sheet – 00:48
  • Your Turn: Log & Spot the Gaps – 00:39
  • Chapter 4 | Knowledge Check
  • Chapter 4 | Recap
CHAPTER 5 | Collect and Analyze Customer Feedback on Competitors
  • Why Customer Feedback Matters – 00:29
  • Spotting Patterns in Feedback – 00:32
  • Using the Feedback Analysis Worksheet – 00:31
  • Your Turn: Gather & Categorize Feedback – 00:42
  • Chapter 5 | Knowledge Check
  • Chapter 5 | Recap
CHAPTER 6 | Assess Your Differentiators
  • Why Differentiation Matters – 00:34
  • How to Identify Your Differentiators – 00:51
  • Using the Differentiation Brainstorming Guide – 00:42
  • Your Turn: Define & Apply Your Strengths – 00:31
  • Chapter 6 | Knowledge Check
  • Chapter 6 | Recap
CHAPTER 7 | Explore Brand Collaboration Opportunities
  • Why Partnerships Drive Loyalty – 00:41
  • Finding & Pitching the Right Brand Partners – 00:50
  • Using the Brand Partnership Outreach Template – 00:42
  • Your Turn: Plan a Partnership Pitch – 00:47
  • Chapter 7 | Knowledge Check
  • Chapter 7 | Recap
CHAPTER 8 | Map Your Market Position
  • Why Positioning Brings It All Together – 00:29
  • How to Build a Market Positioning Map – 02:40
  • Using the Market Positioning Map Template – 00:48
  • Chapter 8 | Knowledge Check
  • Chapter 8 | Recap
CHAPTER 9 | Turn Research into an Action Plan
  • Why a Plan Matters – 00:34
  • From Insight to Execution – 02:05
  • Using the Loyalty Program Action Plan Template – 01:49
  • Your Turn: Draft Your Action Plan – 02:02
  • Chapter 9 | Knowledge Check
  • Chapter 9 | Recap
CHAPTER 10 | Establish an Ongoing Research Routine
  • Why Research Can’t Stop Here – 00:30
  • What to Track & How Often – 01:22
  • Using the Ongoing Research Checklist – 00:40
  • Chapter 10 | Knowledge Check
  • Your Turn: Set Your Routine – 01:17
BRINGING IT ALL TOGETHER
  • Final Reflection – 00:34
  • Post Course | Baseline Loyalty Check – 00:51
  • Course Recap | Knowledge Check
  • Final Word – 00:31
  • Course Assets Overview
  • Get in Touch

Materials Included

  • Course Spreadsheet Instructions
  • Course Doc
  • Master Asset Folder
  • What Makes a Good Loyalty Program Checklist & Score Calculator
  • Competitor Identification Worksheet
  • Loyalty Program Tracking Worksheet
  • Rewards, Promotion & Discount Tracking Worksheet
  • Feedback Analysis Worksheet
  • Differentiation Brainstorming Guide
  • Differentiation Mapping Worksheet
  • Brand Partnership Outreach Template
  • Brand Collaboration Strategy Worksheet
  • Successful Dispensary x Local Business Partnerships (Case Study)
  • Brand Partnership Dos & Don’ts
  • Market Positioning Map
  • Turn Research into an Action Plan Worksheet
  • Sample Quarterly Execution Plan
  • Ongoing Research Routine Worksheet
  • Ongoing Research Checklist (Internal)
  • Ongoing Research Checklist (External)
Clarify Your Dispensary’s Market Position in 10 StepsClarify Your Dispensary’s Market Position in 10 Steps
$297.00
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