About us

Who is HighDef Studio

Headshot of Steph Vrona generated with AI

Hey, Hi, hello,
I’m Steph!

I build the retail cannabis systems that make marketing actually work.

I got my start in cannabis marketing operations, running projects, refining workflows, and making sure things didn’t fall apart behind the scenes. Along the way, I took on marketing. Not just campaigns and promotions, but the structure behind them. I saw firsthand how dispensaries struggled to turn customer data into action, how loyalty programs launched with excitement but no long-term plan, and how so much effort was wasted simply because the right systems weren’t in place.

That’s what I fix.

I’ve worked with dispensaries of all sizes, from independent shops to MSOs, optimizing retention programs, streamlining retail marketing operations, and using data to turn casual shoppers into loyal customers. Now, through HighDef Studio, I help brands bridge the gap between marketing, technology, and operations, so their retention strategies aren’t just ideas, but built to last.

Marketing should feel like momentum, not guesswork. Let’s make that happen.

Mission

Our mission is to help businesses grow revenue and build loyal customers with data-driven retention strategies that streamline operations and reduce team stress.

Vision

We envision an industry where dispensaries thrive by prioritizing education, quality, and loyalty, empowering teams, fostering strong cultures, and creating lasting customer relationships.

ValueS

We commit to ethical marketing, empower teams, prioritize education, enhance customer loyalty, and build long-term, sustainable success for retailers.

Man reaching to stick a square to the board in front of him while a woman points to the same spot while referencing her phone
Our Journey

A passion for fixing

Marketing isn’t failing because businesses need more traffic—it’s failing because the systems are broken. Too many companies chase new customers while ignoring the gaps in their retention, automation, and operations.

HighDef Studio was built to solve this.

We don’t just push more promotions—we fix what’s behind the scenes so every marketing effort delivers results. Over time, we’ve expanded from foundational courses to full-scale marketing operations consulting, helping businesses create smarter, more efficient systems that drive real growth—without the constant need for new leads.

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