About us
Who is HighDef Studio
Hey, Hi, hello,
I’m Steph!
I build the retail cannabis systems that make marketing actually work.
I got my start in cannabis marketing operations, running projects, refining workflows, and making sure things didn’t fall apart behind the scenes. Along the way, I took on marketing. Not just campaigns and promotions, but the structure behind them. I saw firsthand how dispensaries struggled to turn customer data into action, how loyalty programs launched with excitement but no long-term plan, and how so much effort was wasted simply because the right systems weren’t in place.
That’s what I fix.
I’ve worked with dispensaries of all sizes, from independent shops to MSOs, optimizing retention programs, streamlining retail marketing operations, and using data to turn casual shoppers into loyal customers. Now, through HighDef Studio, I help brands bridge the gap between marketing, technology, and operations, so their retention strategies aren’t just ideas, but built to last.
Marketing should feel like momentum, not guesswork. Let’s make that happen.
Mission
Our mission is to help businesses grow revenue and build loyal customers with data-driven retention strategies that streamline operations and reduce team stress.
Vision
We envision an industry where dispensaries thrive by prioritizing education, quality, and loyalty, empowering teams, fostering strong cultures, and creating lasting customer relationships.
ValueS
We commit to ethical marketing, empower teams, prioritize education, enhance customer loyalty, and build long-term, sustainable success for retailers.
