The Member Journey Map

Where most dispensary loyalty programs leak revenue between sign-up and the customer actually becoming a regular, laid out so you can see where your own program has gaps.

• See what a real journey looks like. New sign-ups, regulars, customers about to ghost you, VIPs, long-timers. Five member pillars across four phases, so you can hold your own program up to what a complete one covers.
• See why blasts underperform. Each phase is supposed to do a different job. One message to everyone is asking one blast to do all of them.
• See how the pieces connect. Welcome flows, visit milestones, win-back, VIP recognition, and seasonal pushes all live in different phases. The map shows where each one belongs.

Most dispensary loyalty programs leak revenue somewhere between the first visit and the customer becoming a regular. The Member Journey Map walks through five member pillars and four program phases so you can see where journeys typically break and where your team has room to do more than fire off another blast.

Use it to pressure-test the program you’re running today against what your messaging and timing would look like if every touchpoint had to earn its visit.

This map came out of a conversation on the Dispensary Marketing Podcast, where HighDef Studio founder Steph Vrona joined Brandon Quan to dig into why it’s a bad idea for dispensaries keep blasting the same deal to everyone.

Learn why loyalty programs matter more than ever and listen to the full episode →