About the PLANT It Framework
The PLANT It framework is designed for dispensary owners, managers, and marketers who want to create intentional, high-impact promotions that drive real business growth. Running discounts without a strategy can reduce margins and attract the wrong customers.

This free guide provides a step-by-step process to ensure every promotion is purposeful, data-driven, and effectively executed. It helps businesses define the purpose behind their discounts, analyze audience behavior, and structure the right type of promotion to maximize engagement and increase basket size. By implementing the PLANT It framework, dispensaries can transform random discounts into powerful revenue drivers that build long-term customer loyalty.

• Understand your audience and craft promotions that encourage repeat visits while protecting your margins.
• Learn how to align discounts with specific business goals
• Follow a clear process to ensure discounts are well-communicated, effectively implemented by staff, and refined over time for maximum ROI.