Campaign |
The Mystery Turn
Halloween Gamified Loyalty Campaign VIA AIQ
Turn October into your most engaging month by adding a little mystery into the customer experience. The Mystery Turn invites loyalty members to unlock a digital wheel within the AIQ Wallet that reveals a time-sensitive reward for redemption. Each spin delivers an offer or perk designed to fast-track customers into your lobby.
The goal is to make the unveiling easy for customers to obtain and fun flexible enough that they come back to quickly. Seasonal prizes refresh interest for loyalty members while also creating an entry point for new shoppers.
➊ Campaign Objective
Drive customer engagement and loyalty program participation during October by gamifying promotions with a “spin-to-win” mechanic. Encourage repeat store visits, boost opt-ins for SMS/email, and create urgency with limited-time redemption windows.
➋ Target Audience
This campaign’s built for adult dispensary shoppers who enjoy seasonal promotions and respond to playful, sign-up-first experiences. It targets existing loyalty members but can also attract new customers through the promise of guaranteed rewards. Built to generate motivated by time-sensitive offers and simple-gamified mechanics that make participation easy and the payoff immediate.
➌ Key Message + Positioning
Every spin of The Mystery Turn wins a Halloween prize, but rewards don’t last long. The mechanic is simple: spin, claim, and come back fast.
The campaign shows the dispensary as a place that keeps loyalty exciting and seasonal. Instead of relying on discounts, it delivers digital-first perks that drive urgency and repeat visits. It makes the store feel active all month long and turns the loyalty program into something customers actually want to engage with.
Message Example: “Your Mystery Turn is waiting… spin now to reveal your Halloween treat before it disappears.”
➍ Incentive or Offer Mechanics
This promotion must remain compliant. This is not a game of skill. Every customer must be able to participate, and every spin must result in a “win”.
Check with Compliance on the fine print for limiting participation through loyalty program enrollment.
Stock the wheel with a majority of low-tier rewards (point multipliers, bonus entries, small swag) and scale upward with limited mid- and high-value prizes such as BOGOs or early access. All prizes should carry a (max) three-day redemption window to keep urgency high and foot traffic consistent.
Note: Stocking the wheel requires setting up specific AIQ Discounts & Audiences to trigger them out. Want help setting these up? Reach out to AIQ support within your platform or shoot us a message!
➍ Channels & Creative Assets Needed
| Email Mystery Drop announcements, SMS opt in forms, and reminder to redeem nudges | SMS Direct spin invites with urgency messaging tied to 3-day offer redemption | Social Media Teaser posts, stories, and countdown graphics driving opt-ins | In-Store Signage Posters, QR codes, and table tents guiding customers to opt in to play |
| Prize Pool Display Visual breakdown of reward (list everything from swag, to multipliers, to BOGOs) | Budtender Scripts Simple talking points to explain spins and prize redemption processes. | Plan B Prizes Since this is technically “random”, plan alternative prizes for max customer satisfaction. | Creative Variants Halloween-themed graphics and copy for segments or A/B tests |
➐ Timeline + Key Dates
➑ Success Metrics (KPIs)
